Alysha Flynn founded What Runs You to merge storytelling, strategy, and sport—building a brand that now partners with leading names in the running industry. Through digital content, educational resources, and campaign collaborations, she helps brands connect authentically with runners. Her work has been featured in Runner’s World, SELF, Forbes, CNN, and Vogue through expert contributions, and thought leadership in the endurance space.
As a lead consultant and coach for Every Woman’s Marathon, she created training guides and educational content that support and inspire thousands of female marathoners. This role blends brand strategy with coaching expertise, delivering practical tools at scale.
What began as a personal coaching platform has evolved into a trusted digital resource and vibrant community—especially for female athletes balancing performance goals with real life. She has spent the past 15+ years designing inclusive training programs that meet women where they are, whether they’re chasing PRs or just finding their way back to the start line.
Audience Insights
Core Topics:
- Marathon, trail, and ultra running
- Running for beginners & everyday runners
- Running instruction, training tips, and performance strategies
- Product and gear recommendations (footwear,
- apparel, hydration, skincare, recovery)
- Running motivation and mental endurance
- Mother runner insights and balancing running with life

Service and Offerings
- Social Media Campaigns – Brand awareness, product launches
- Freelance Writing – Articles, blog content, and expert insights
- Event Collaboration – Racing, group runs, and community activations
- Brand Ambassadorship – Long-term partnerships and authentic engagement
Credentials
- Bachelor’s Degree in Health Sciences (Exercise Science, Nutrition, Psychology)
- Master’s Degree in Business Administration (Health & Healthcare Management)
- Certified Running Coach – Road Runners Club of America (RRCA)
- Certified Trainer – International Sports Sciences Association (ISSA)
- Endurance Athlete – Marathon, Ultra Marathon, Ironman 70.3
- Former Behavioral Health Educator



As Featured In
Alysha’s expertise in running, coaching, and endurance sports has been featured in top publications and media outlets, including:
- Running & Fitness Media: Runner’s World, Outside Run, Running Insight, Well+Good
- Health & Wellness: Forbes Health, Self, Shape
- Mainstream & Lifestyle Media: Vogue, PopSugar, Yahoo News, USA Today
- Television & Broadcast: CNN, FOX News, The Doctor’s TV
Brand Partnerships & Campaigns
Alysha has collaborated with leading brands in the running, wellness, and lifestyle industries through social media campaigns, ambassadorships, product features, and event activations.
- Apparel & Footwear: Adidas, Under Armour, HOKA, Altra, Nike Running, Athleta,
- Columbia, OS1st, Merrell, Gymshark, Pacers Running
- Sports & Performance: Red Bull, TreadBands
- Retail & Gear: REI, Dick’s Sporting Goods, Target
- Outdoor & Lifestyle Gear: Igloo
- Tech & Wearables: Coros, Shokz Headphones, Zombies Run App
- Races & Events: Boston Marathon, NJ Marathon, Every Woman’s Marathon, Wings for
- Life World Run, Boston 10K for Women
- Health & Wellness: Coldeeze, Always, USDA Milk, Hustle Clean, RelieveIt Gel
- Lifestyle & Automotive: Buick
Let’s Work Together
Get in touch: whatrunsyou@gmail.com


